Wednesday, January 4, 2012

RE 60: Bajaj Auto unveils first four-wheeler; plans to target over 5 mn 3-wheelers

NEW DELHI: The world's largest three-wheeler maker Bajaj Auto has unveiled its first four-wheeler, the RE60, a four-seater intra-city passenger vehicle. Fitted with a 200 cc petrol engine, RE60 is not a small car competing against the Tata Nano, but an urban passenger vehicle meant to compete with three-wheelers, Bajaj Auto MD Rajiv Bajaj said. "As a marketing position, we are an anti-car company. Our core customers will be the ones who are the user of three wheelers," he said. The vehicle-which Bajaj Auto had announced last year after scrapping its ultra low-cost car project-will hit the road in 4-6 months. Bajaj Auto redefined urban public transport in the country with its three wheelers in the early...

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